Who we are

A team of three, we bring years of accumulated experience in all relevant trades to the table.

CEO, the man at the helm, Amir Hirshfeld.
20+ Year cleantech industry expert, second-time founder, with 10+ years of senior C-level R&D & management executive experience.

VP Marketing & Sales, our herald & knight, Ofer Turgeman.
20+ years C-level sales and marketing expert in various technical fields, master negotiator, builder of business opportunities across the world.

CTO, our personal green thumb, Ben Shanie.
With 12 years’ experience and sole focus on Cannabis sciences of cultivation, we have an elite grower guiding our steps, setting down the everyday knowhow of growing cannabis and dreaming of better ways to do just that better.